Cool iPhone app: Schmap - City Guides

In another round of surfing this evening, came across a cool web app for the iPhone called Schmap. What is so cool is the user interface. It is by far one of the easiest to use city guides I've seen to date. Its not cluttered with info I don't care about. It makes finding information easy. And to boot, once you find the place you are looking for, turn your iPhone on its side to see a map.

Check it out at http://www.schmap.com/